Portfolio

(SamplE only)

Loyalty Program

From Day 1, fostering a ‘Love of Reading’ was integral to the ongoing success of Canada’s best known bookstore, Indigo Books and Music!

In order to help promote and strengthen that love, Emerston Group managed a national multimillion-dollar CRM (customer relationship management) initiative to design, develop, and launch Indigo’s new “plum rewards” loyalty program.

It was a massive win by every metric…the project implemented on time and under budget, and was deemed a huge success by all stakeholders. It grew quickly to the second-largest Loyalty program in the country.

But Syriaously

We co-created and ran a wonderful Syrian cultural event with Tight Knit Syria. TKS aims to ‘Rebuild lives, one thread at a time’.

The event showcased various Syrian artists and their works, anchored by the incredible artisan knitwear produced by TKS.

It was very well-attended and praised by all, and we were very grateful for the coverage by CBC (Canadian Broadcasting Corporation) Toronto’s “Metro Morning” radio show.

Fraud and Anti-Money Laundering

In today’s digital world, criminal efforts are growing more ambitious than ever…risk mitigation and prevention are key responses.

To that end, we managed a Royal Bank of Canada Fraud program to move from magnetic stripe to chip-enabled credit and debit cards.

In addition, we led several AML (anti-money laundering) initiatives to ensure oversight of new domestic and international organizational units.

IT Infrastructure Upgrade

Maintaining a state-of-the-art infrastructure might not be most ‘exciting’ of business objectives, but it is integral to staying competitive. Moneris, a large payment processing organization, was making sure they did that very thing.

They engaged Emerston Group to direct a tightly integrated and complex program to upgrade their legacy IT systems and processes.

We also developed and implemented new methodologies, and mentored several junior Project Managers.